What is web accessibility (WCAG)?

Web accessibility is about making sure people can use your website no matter how they browse. That includes visitors who are blind and rely on screen readers, people who cannot use a mouse and navigate with a keyboard, those with low vision who need strong colour contrast, and anyone on a slow connection or small screen. WCAG, the Web Content Accessibility Guidelines, is the international standard that spells out how to achieve this, organised into levels called A, AA and AAA. AA is the level most businesses aim for.

It matters for real people and for your business. An inaccessible checkout or contact form can quietly turn away paying customers, and in many places accessibility is a legal requirement. Picture a customer with poor eyesight trying to read a menu where pale grey text sits on a white background: with good contrast they can read it easily, without it they leave. Accessibility overlaps closely with clear alt text and solid responsive design, so getting it right lifts the whole experience.

Every one of Promino's professionally designed sections is built to meet WCAG AA out of the box, with careful colour contrast, keyboard-friendly navigation and proper structure already in place.

That means you get an accessible site without needing to learn the guidelines yourself or hire a specialist to audit your work. As you edit, the accessible foundations stay intact, so your site welcomes every visitor by default. See how we build this in on our accessibility page.