What is a hero section?

The hero section is the banner-like block at the top of a page. It typically pairs a short, confident headline with a sentence explaining what you offer, a button to take the next step, and sometimes a photo or background image. The name comes from its starring role: it is the hero of the page, the part that grabs attention and sets the tone.

It matters because first impressions are quick. Within a few seconds, a visitor decides whether they are in the right place, and the hero section is what answers that for them. Since it sits above the fold, most people see it before scrolling at all. Imagine a local bakery's website. A good hero might read Fresh sourdough, baked every morning, with a warm photo of loaves and an Order for collection button. In one glance you know exactly what they do and what to do next. A clear call to action in the hero is what turns that first impression into an action.

Promino gives you a whole library of ready-made hero sections, from simple centred layouts to split designs with imagery. You just choose one that suits your business, and the AI can suggest the best fit and draft a headline and description for you to tweak.

Each hero is responsive, so it reshapes neatly for phones, and it meets accessibility standards without extra effort. You never have to line up text and buttons by hand or worry about how it looks on a small screen. Explore the full website builder to see the hero styles available.