What does above the fold mean?

Above the fold means everything visible on screen the moment a page loads, before any scrolling. The phrase comes from newspapers, where the most important stories went on the top half of the front page, above the physical fold. Online, that top area is the first thing every visitor sees, so it carries a lot of weight. Below the fold is simply everything that appears once you start scrolling down.

It matters because attention is short. Many people decide whether to stay or leave based only on what they see first, so your most important message and your main button should sit up there. This is exactly why the hero section lives at the top of a page. Think of a cafe's website: their name, a mouth-watering photo, opening hours, and a Find us button ideally all appear without scrolling. A clear call to action in that first view means visitors can act immediately rather than hunting for it.

Promino's designed sections are built so the important content naturally lands above the fold. When you place a hero at the top of your page, the headline, key message, and main button sit right where visitors will see them first, without you measuring pixels or guessing screen sizes.

Because every section is responsive, what counts as above the fold adjusts sensibly whether someone is on a wide monitor or a small phone. The layout always keeps your headline and call to action in view. Explore the website builder to see how the pieces fit together.