What is a colour palette?

A colour palette is the handful of colours you decide to use across your website and stick to. Usually there is a main brand colour, one or two supporting colours, a neutral tone for backgrounds, and a darker tone for text. Rather than reaching for a new colour on every page, you draw from this fixed set, which keeps everything feeling like one connected whole.

It matters because colour is one of the first things people notice, and it carries a lot of feeling. A warm, earthy palette suits a bakery; a crisp blue palette suits an accountant. Using a consistent set makes your business look established and intentional, while a random mix of colours looks amateur and can even make text hard to read. Good colour choices need enough contrast so everyone can read your words comfortably. A well-chosen palette supports your typography and overall web accessibility, making the site pleasant and usable for every visitor.

Promino has a global branding system, so you choose your colours once and they apply across every section of your site automatically. Change your accent colour and every button, link and highlight updates in one move.

The sections are designed to stay readable whatever colour you pick, keeping contrast high enough to meet accessibility standards. That means you get a coordinated, professional look without juggling hex codes or worrying whether the text still reads clearly. Explore how it all fits together in the Promino website builder.