What is schema markup?

Schema markup (also called structured data) is code you add to a web page that spells out what the content actually means. A search engine can read your text, but it cannot always tell that "4.8" is a review score or that "Tuesday 9-5" is your opening hours. Schema labels each piece so the meaning is unmistakable. It uses an agreed vocabulary from Schema.org that Google, Bing and others all recognise.

Why it matters: when a search engine understands your page clearly, it can show richer, more eye-catching results. Think star ratings under a product, an FAQ dropdown, a recipe cook time or a business address with a map pin. These "rich results" take up more space and tend to earn more clicks. For a small business, a listing that shows your reviews and hours can win the click over a plain blue link. Schema is a core part of good SEO. A common everyday example is a local cafe marking up its name, address, phone number and hours so Google can confidently display them, and pairing that with a clear FAQ page to earn an expandable answers box.

You do not need to touch any code. Promino adds the right structured data behind the scenes based on what each section contains, so an FAQ section is marked up as an FAQ, a business gets local-business details, and so on. Everything stays valid and up to date as you edit.

This is part of the automatic SEO handled for every site, alongside meta tags, sitemaps and Open Graph images. You focus on the content and Promino writes the technical details for you. See how it fits together on Promino's SEO features.