What is a meta description?

A meta description is a snippet of text you write for each page of your website. It does not appear on the page itself. Instead, search engines like Google often show it beneath your page title in the list of results, so people can decide whether your page has what they are looking for before they click.

It matters because that short summary is basically your advert in the search results. A clear, inviting description can be the difference between someone choosing your page or scrolling past to a competitor. While it does not directly change your ranking, a good one lifts how many people actually click. A bakery might write "Fresh sourdough and cakes baked daily in Leeds. Order online or visit our shop on Kirkgate." That tells a searcher exactly what they will get. It works alongside your page Open Graph image and clear headings to make a strong first impression before anyone lands on your landing page.

Promino generates sensible SEO metadata for your pages automatically, including a meta description drawn from your content, so you are never left with a blank or missing summary. You can review and rewrite it whenever you want a more specific pitch.

That means every page you publish arrives in search results with a tidy title and description already in place, plus a sitemap and robots file handled for you. Learn more on our SEO page.