What is a favicon?

Favicon is short for "favourite icon". It is the small square image, often just 16 or 32 pixels wide, that a browser displays in the tab beside your page name. You also see it when someone bookmarks your site, saves it to their phone home screen, or spots it in a list of open tabs. It is tiny, but it appears everywhere your site is referenced.

It matters because a favicon is a quick, wordless way for people to recognise your brand. When a customer has ten tabs open, a clear favicon helps them find yours at a glance, and a site without one just shows a blank, generic icon that looks unfinished. Picture your bakery's logo sitting neatly in the browser tab: it makes the whole site feel more polished and trustworthy. A good favicon usually reuses a simple element from your main logo, so it stays legible even at a fraction of an inch. It pairs naturally with your Open Graph image as part of a consistent brand presence online.

Promino makes it easy to set a favicon for your site, and its built-in logo generator can help you create a clean brand mark to use as one. Upload your icon or generate a wordmark or symbol, and Promino wires it up across browser tabs and bookmarks for you.

You do not need to fiddle with file formats or sizes, as the platform prepares the right versions automatically. The result is a small, consistent brand touch that appears everywhere your site is seen. Explore what is included on our features page.