What is breadcrumb navigation?

Breadcrumbs are a row of small links that show the path from your home page down to the page someone is currently viewing. A typical breadcrumb reads something like Home > Services > Plumbing, with each part clickable. The name comes from the fairy tale where breadcrumbs were dropped to mark the way back. They usually sit just below the navigation bar and are most useful on sites with several layers of pages.

Why it matters: breadcrumbs stop visitors feeling lost. When someone arrives deep in your site from a search result, breadcrumbs instantly show them the context and give a one-click route back up a level. They also help search engines understand how your pages relate, and Google often shows them in search listings, which looks tidy and trustworthy. An everyday example: a customer browsing a garden centre's site is on a page about roses and can tap "Plants" in the breadcrumb to jump back to the whole plant range without hunting through the menu. They pair naturally with a clear sitemap for well-structured sites.

Promino keeps navigation simple and clear across your whole site, so visitors always know where they are and how to move around. Menus, links and page structure are handled by the same polished, tested sections rather than something you build by hand.

Because your pages are assembled from ready-made blocks, the way people move through your site stays consistent and easy to follow on every device. See the full toolkit on the Promino features page.